Travel World

MALAYSIA’S HERITAGE CUISINE HAS POTENTIAL TO DRAW MUSLIM TOURISTS

Malaysia’s cuisine heritage, drawn from the cultural diversity of its people, has potential to attract Muslim tourists from around the world looking for halal and unique food experiences. Dato’ Dr. Mohmed Razip Haji Hasan, Director General of Islamic Tourism Centre (ITC), is passionate about the heritage value of Malaysian food and believes that Malaysian food […]Read More

Travel World

PATA: 2021 results tracking projections, bright spots to emerge in

The new mid-year revision of the ‘Asia Pacific Visitor Forecasts 2021-2023’from the Pacific Asia Travel Association (PATA) indicates a hard year ahead in 2021 but with recovery occurring thereafter, albeit in a very uneven fashion. With the extreme volatility in the travel and tourism sector brought on by the COVID-19 pandemic and the resultant containment policies and […]Read More

Travel World

ITC WINS HALAL AWARD FOR STRENGTHENING BRANDING AND PARTNERSHIPS IN

The Malaysia Ministry of Tourism, Arts and Culture (MOTAC) through its agency, Islamic Tourism Centre (ITC) received the Strategic Business Alliance Award at The BrandLaureate World Halal Best Brands E-Branding Awards 2021 yesterday, a recognition of its 12-year leadership in developing Islamic Tourism and Muslim-Friendly Tourism and Hospitality (MFTH) products and services in Malaysia. The […]Read More

Sports Sports Travel

PROMOTION OF ADVENTURE TOURISM

By MOHAMAD KHAIRI ALWI The adventure tourism market in general is moulded by active individuals or groups of enthusiasts who possess unique personality traits and psychological eagerness towards adventurous endeavours. The adventure tourists are also willing to spend considerably high amount of money in exchange of personal pursuit for thrills and adventures, either in selecting […]Read More