TOURISM MALAYSIA & LADA GAINED INTERNATIONAL RECOGNITION AT PATA GOLD AWARDS 2021

 TOURISM MALAYSIA & LADA GAINED INTERNATIONAL RECOGNITION AT PATA GOLD AWARDS 2021

PUTRAJAYA, 9 September 2021 – The joyous month of Malaysia Day celebration has
started positively as Malaysia won two out of 25 categories presented at this year’s
virtual PATA Gold Awards, namely through Tourism Malaysia for the Print Marketing
Campaign category and Langkawi Development Authority (LADA) for the Heritage
category.
Tourism Malaysia’s 2021 Desk Calendar with its “Dive into Your Dream – Malaysia 365
Days” theme reminds its users of Malaysia’s picturesque natural beauty, from its dazzling
blue seas, multi-colour sunsets, and mystic rainforests. The idea is to inspire the users
of their next holiday in the country, away from the bustling city scenes and into the secret
world of Malaysia’s off-the-beaten-track destinations.
The calendar also portrays Tourism Malaysia’s effort in embracing digitalisation by
incorporating its digital platforms through QR codes and offering download options for
each picturesque landscape displayed each month. The QR codes paired with every
picture will bring users to dedicated articles on the locations along with
recommendations for tourists. The downloadable pictures, on the other hand, allow users
to utilise the calming sceneries as their desktop wallpapers, posters, and wall calendars.
Similarly, LADA has deservingly won the Heritage Award through its “Langkawi UNESCO
Global Geopark: The Diverse Heritage of Kubang Badak Biogeotrail” project. Being the
first UNESCO Global Geopark in Southeast Asia, Langkawi is not only home to idyllic
beaches but also a community of rich culture and heritage. On the southwest part of the
island, one can find Langkawi’s Kubang Badak Biogeotrail. The project has brought forth
the geological, biological, and cultural wonders of Kubang Badak Village.
LADA has successfully brought to light the importance of biodiversity and how the local
community responsibly rely on natural resources as their source of income, alongside
their rich Malay-Thai culture that can be traced back to the 18th century. Carrying the
influences of their Thai ancestors, Kubang Badak villagers are well-versed in the Thai
www.tourism.gov.my FOR IMMEDIATE RELEASE No. 21/2021

language. Both the authorities and the community have worked together in conserving
the environment and educating the public while practising responsible geotourism.

Admin Worldtourismchannel

Related post